Advertisment
Eastman used the slogan "You push the button, we do the rest." in 1888 when he first introduced the Kodak.
Advertisment for the Brownie Camera
The marketing of the Kodak was important because Eastman's focus on the customer and advertising brought pictures into daily life and gave people an affordable and joyous way to document their experiences. Whatever improvements that have been made since then, all non-digital hand-held cameras used today evolved from that first Kodak.